Press

Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

Ordergroove CEO Greg Alvo shares commentary on Nike’s subscription service and the transformational value of recurring revenue associated with subscriptions.

This Tech Platform Helps Brands Launch Subscription, Membership Services

With the popularity of subscription-based retail services on the rise, efficient tech solutions have become integral to creating a smooth, seamless consumer experience.

More Indie Beauty Brands Than Ever Participate In Amazon Prime Day

“Despite the potential of sales skyrocketing, Ordergroove, a subscription authority that works with Tata Harper, Bobbi Brown, Bare Minerals and E.l.f., Jamie Johns, strategic client director, reveals her beauty brand clients are primarily dipping into Prime Day without ambitious sales targets.”

GNC’s Innovative Twist on Subscriptions

GNC continues down its digital transformation journey with the introduction of a subscription experience that has helped them form long-term customer relationships that generate recurring subscription revenue.

GNC Bulks Up Omnichannel Revenue with New Shopping Option

GNC Holdings is joining the subscription revolution. The specialty health and wellness retailer is offering an omnichannel subscription program based on the Ordergroove relationship commerce platform and Salesforce Commerce Cloud.

67% Of Retailers Report Higher Revenue After Launching Subscription Services

By design, subscription services are primarily tools for customer retention, but new research indicates they deliver other benefits as well: encouraging shoppers to try additional channels and new product categories, and increasing the spend levels of already valuable customers.

Subscription-Based Business Models Can Deliver Results

There’s a shift happening from transactional to relationship-driven commerce. Although a subscription model doesn’t make sense for some products and industries, platform data from Ordergroove suggests that automatically recurring transactions can be convenient for consumers and profitable for many businesses.

BigCommerce Enters Growing Area of Online Retail

BigCommerce is partnering with CRM technology vendor Ordergroove to enable retailers on its platform to offer a wide range of recurring revenue programs. By integrating with the Ordergroove Relationship Commerce Cloud CRM platform, BigCommerce can provide functionality for users to provide purchase options including subscriptions, SMS reordering, memberships, and committed programs.

Subscriptions Shine as Retail Salivates Over Recurring Revenue*

More than 80 percent of retailers describe nudging one-off customers into long-term recurring revenue relationships as a significant priority in their overall strategies, according to a study released by relationship commerce company Ordergroove in the January lead-up to the NRF Big Show.

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