Ordergroove celebrates the first Premier Partner Award winners at NRF 2025

With 40% of millennials relying on retail subscriptions for their shopping needs — and 26% of retail subscribers saying they can easily imagine a future where all shopping is handled through recurring subscription orders — growth in the subscription market is only accelerating. 

But adopting a subscription model alone isn’t a golden ticket for success. For merchants looking to tap into the full potential of Relationship Commerce, collaboration between technology providers and strategic partners is paramount to ensure that every technical component is set up correctly for limitless customizations and subscription-led growth.

At Ordergroove, we work closely with a hand-selected roster of Premier Partners who act as the technology experts and strategic advisors for merchants, providing the next-level expertise brands need to bring their ambitious subscription vision to life. 

That’s why we took the opportunity to honor our most standout collaborations with our first-ever Premier Partner Awards at NRF 2025. 

Unlock growth with a trusted subscription-first agency

For merchants, the decision to hire an agency is complex. More saturation in the market means more agencies touting their subscription expertise, requiring merchants to do more due diligence to be confident that they’re partnering up with the real deal. 

By choosing an Ordergroove Premier Partner as their eCommerce agency, merchants can count on proven expertise to support every phase of their subscription journey, from a smooth migration to getting new and innovative subscription offers off the ground, thanks to Ordergroove’s functionality and flexibility. 

At Ordergroove, we recognize the transformative power of these partnerships, and we’re committed to building long-term, mutually beneficial relationships with top eCommerce agencies that share our mission to support merchant growth by keeping relationships at the center of commerce. 

From groundbreaking tech solutions to strategic alliances designed to help merchants grow their recurring revenue with one-of-a-kind subscriber experiences, these partnerships have been pivotal in equipping brands with Ordergroove’s flexible, industry-leading tools for subscription-driven profitable growth.  

Without further ado, please join us in celebrating this year’s winners.

Partner of the Year (Agency) Award: Anatta

This year’s Partner of the Year (Agency) award goes to Anatta, an agency whose partnership with Ordergroove has exemplified the values that make the Premier Partner program so valuable. The award recognizes Anatta for their expertise in helping complex, subscription-first brands build, migrate, and launch new experiences to achieve their recurring revenue goals.

Beyond their track record of delighting merchants’ end-customers with joint Ordergroove launches, Anatta has made a significant impact on new business and proven to be a partner who truly leans in, commits to annual goals — and delivers them — time and time again.  

“Anatta has exemplified all the above, becoming one of our most strategic partnerships in the entire ecommerce ecosystem,” said Sukh Sidhu, VP of Strategic Alliances at Ordergroove. “The wins we’ve achieved together in both 2023 and 2024 are nothing short of an outstanding achievement. I truly believe we have helped elevate one another’s brand awareness, perception, and overall growth ambitions. Thank you both for your commitment, transparency, and belief in Ordergroove.”

Best New Partner of the Year (Agency/Tech) Award: Guidance

The Best New Partner of the Year (Agency/Tech) award recognizes the agency or tech partner who made the most significant impact within their first year of joining the Ordergroove Premier Partner program. This year, that honor goes to Guidance, whose early collaboration with Ordergroove has already yielded impressive results, including wins with three major merchants. Their ability to work cross-functionally with Ordergroove to deliver strategic tech integrations has made them an invaluable partner, even in just a very short amount of time. 

“Guidance formally leaned in with us in 2024, and the impact their team had on Ordergroove was immediately felt throughout our organization,” Sukh shared “Our collaborations have already helped us expand our footprint, and along the way, Guidance has become a key partner for Ordergroove as we round the corner into 2025.”

The feeling is mutual for the team at Guidance. “We deeply appreciate Ordergroove’s commitment to creating and fostering a dynamic partnership with Guidance this year,” Jon Provisor, co-founder of Guidance said. “Their dedication to growth and collaboration has been instrumental in our shared success, and we look forward to continuing to build and strengthen this relationship in 2025.”

With an impressive first year of collaboration on the books, we look forward to continued partnership with Guidance — and the best is yet to come.

Tech Partner of the Year Award: Shopify

The Tech Partner of the Year award is presented to a platform or tech partner that has made outstanding contributions in partner enablement and product differentiation, fueling Ordergroove’s growth across the eCommerce ecosystem. This year’s recipient is Shopify, who has been an instrumental force in expanding the reach and impact of Ordergroove’s subscription solutions.

Shopify’s integration with Ordergroove has allowed Ordergroove to create a seamless experience for merchants and deliver an outstanding value proposition that makes the combined power of Ordergroove and Shopify a cornerstone of the best tech stacks in the eCommerce space.

On top of their exceptional technical integration work, Shopify has played a key role in partner enablement, raising awareness for Ordergroove’s flexible subscription technology and engaging with customers through educational webinars and industry events. 

“Shopify’s collaboration with Ordergroove has helped us expand our reach, build awareness, and differentiate ourselves in the marketplace,” Sukh said. “Their commitment to education, partner enablement, and teaming up for long-term success has made them an indispensable partner in our journey.”

We can’t thank Shopify enough for their commitment to our partnership and shared goals as we build momentum for 2025. 

Unlock the power of collaboration with Ordergroove’s Premier Partners 

The success of Ordergroove’s Premier Partners is really a success story of the merchants they empower. These collaborations show the tangible value of partnering with highly-vetted eCommerce agencies who bring proven subscription expertise to the table. By celebrating these world-class partners at NRF 2025, we are proud to shine a light on their commitment to collaboration and their lasting impact on not only Ordergroove, but the industry as a whole.

“We’re incredibly thankful to our dynamic partners. Together, we’re boosting brand awareness, driving recurring revenue growth, and helping our clients reach their goals,” Sukh said, reflecting on the value of Ordergroove’s partnerships. “These collaborations showcase the power of teamwork in the eCommerce landscape, and we feel privileged to be on this journey with our partners.”

Looking ahead, we’re thrilled to continue working with our exceptional roster of Premier Partners — as well as new ones — to push the boundaries of what’s possible in subscription commerce. 

Are you ready to migrate or launch subscriptions and unlock the power of reliable, recurring revenue? Visit Ordergroove’s agency director to find the perfect match.